A straight style expands into erratic waves for Ann Yee’s collection…
For her Spring/Summer 2015 collection, Ann Yee was inspired by New York City’s unstable weather patterns, particularly that unpredictable time of year between late winter and early spring. “The romanticism of a stormy spring meets mixed media,” said Yee at Refinery Rooftop where her Spring/Summer 2015 collection debuted.
How to get chic soft waves with Aveda Hair. Aveda’s Global Creative Director Antoinette Beenders created soft waves at Stella’s AW14 presentation for an “off-duty” look with a bit of edge. Here’s how to copy the look.
Using bespoke products to suit the needs of the model’s hair condition and texture, “we put short hair up in a loose, undone chignon and kept long hair down with a barely there wave created twirling sections of hair and letting it set with a little heat. We completed each look by tousling and running new Aveda Dry Remedy Moisturizing Oil through hair for extra moisture and shine.” – Antoinette Beenders.
Section hair and prep according to texture and condition. Use Damage Remedy Daily Hair Repair to repair and strengthen hair or use Smooth Infusion Style Prep to smooth hair and help tackle humidity or use Pure Abundance Style Prep on fine hair to boost volume.
For the long look: twirl small pieces of hair from the back section first, heat with a blow dryer and let set. Repeat on front 2 sections of hair.
For the short look: guide hair away from face and secure into ponytail just above nape of neck with millinery elastic. Twirl ponytail around elastic and pin in place. Let shorter pieces of hair stay free for a more undone appearance.
For the long look, gently tousle and run Dry Remedy Moisturizing Oil through hair. Also run fingers through the short look with the oil starting at temples and finishing at elastic.
Finish both looks with a misting of Aveda Air Control Hair Spray all over for a strong but barely-there hold.
Aveda Backstage: Ann Yee SS14, New York Fashion Week
Aveda Global Styling Director Allen Ruiz created what he referred to as “urban street style colliding with shiny, modern elegance” for the Ann Yee Spring/Summer 2014 presentation.
Yee was inspired “by the history of urban Detroit, Michigan – USA, its current crumbling economic state, combined with an appreciation for the survivalist spirit of the city as it moves towards a transformation. The collection entitled – Resurgence – revels in the structured, metallic elements of the auto industry and the draped, angular silhouettes of the city’s weathered buildings against the skyline.”
How to get the look:
Step 1: Mist dry hair with Aveda Pure Abundance™ Style Prep™ and blow dry straight with a round brush. This will add the texture and grip needed to create this look.
Step 2: Separate out 3 sections of hair (left, middle, right) and prep the 2 side sections with Aveda Phomollient™ Styling Foam to ensure a clean look that adds shine without build up or weight.
Step 3: Carefully begin to gather hair from the temple and form a tight, delicate braid down to the nape of the neck. Secure with a clear hair tie.
Step 4: Repeat on the other side and tie both sections together at the nape of the neck.
Step 5: Gather the top half of the middle section of hair and begin to roll and pin into a structured twist that kisses the braid just behind the ear.
Step 6: Flat iron the remainder of hair to fall over the shoulders and clear hair tie. Use Aveda Control Force™ Firm Hold Hair Spray to smooth hair into place for a firm, long lasting hold.
Step 7: Finish the look with a fine mist of Aveda Brilliant Spray on Shine™ to eliminate flyaways.
Want to try this look… or something else equally as fabulous but need a bit of guidance? Call 352.383.9091 or request an appointment with one of our gifted designers at visitpure.com
TOUCH this image: Aveda HeartLands Collections | autumn 2013