Aveda Backstage: Ann Yee SS14, New York Fashion Week

Aveda Global Styling Director Allen Ruiz created what he referred to as “urban street style colliding with shiny, modern elegance” for the Ann Yee Spring/Summer 2014 presentation.

Yee was inspired “by the history of urban Detroit, Michigan – USA, its current crumbling economic state, combined with an appreciation for the survivalist spirit of the city as it moves towards a transformation. The collection entitled – Resurgence – revels in the structured, metallic elements of the auto industry and the draped, angular silhouettes of the city’s weathered buildings against the skyline.”

How to get the look:

Step 1: Mist dry hair with Aveda Pure Abundance™ Style Prep™ and blow dry straight with a round brush. This will add the texture and grip needed to create this look.

Step 2: Separate out 3 sections of hair (left, middle, right) and prep the 2 side sections with Aveda Phomollient™ Styling Foam to ensure a clean look that adds shine without build up or weight.

Step 3: Carefully begin to gather hair from the temple and form a tight, delicate braid down to the nape of the neck. Secure with a clear hair tie.

Step 4: Repeat on the other side and tie both sections together at the nape of the neck.

Step 5: Gather the top half of the middle section of hair and begin to roll and pin into a structured twist that kisses the braid just behind the ear.

Step 6: Flat iron the remainder of hair to fall over the shoulders and clear hair tie. Use Aveda Control Force™ Firm Hold Hair Spray to smooth hair into place for a firm, long lasting hold.

Step 7: Finish the look with a fine mist of Aveda Brilliant Spray on Shine™ to eliminate flyaways.

Want to try this look… or something else equally as fabulous but need a bit of guidance? Call 352.383.9091 or request an appointment with one of our gifted designers at visitpure.com

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